Fred Rogers Productions, the children’s educational media organization behind the hit series Daniel Tiger’s Neighborhood, and 9 Story Brands, its worldwide licensing agent for the popular brand, together with toy partner JAKKS Pacific and retail marketing agency Licensing Street, have secured a new retail program for the much-loved preschool property in Macy’s Toys ‘R’ Us shops.

The assortment includes eight Daniel Tiger’s Neighborhood toy skus rolling out to 200+ Macy’s Toys ‘R’ Us shops across the U.S. this month.

Among the toys headed to store shelves are Daniel Tiger’s Neighborhood Deluxe Trolley, Daniel Tiger’s Neighborhood Family and Friends FiguresDaniel Tiger’s Neighborhood Goodnight Daniel Tiger, and an assortment of mini figures, feature and jumbo plush. One of the new items, Daniel Tiger’s Neighborhood Ultra Jumbo Daniel Tiger plush, is a Macy’s Toys ‘R’ Us exclusive for fall 2023 and will be featured in the retailer’s holiday toy catalog.

The special toy collection will join an assortment of Daniel Tiger’s Neighborhood-brand products currently available online at Macy’s Toys ‘R’ Us, including books and games.

“We’re delighted to work with 9 Story Brands and JAKKS Pacific to bring the imaginative world of Daniel Tiger’s Neighborhood to Macy’s Toys ’R’ Us shoppers,” said Matt Shiels, Vice President of Business and Legal Affairs, Fred Rogers Productions. “Children and families now will be able to experience the product range in a fun and exciting, play-focused environment that lets them immerse themselves in the wonder of these new toys.”

“We are excited to see Daniel Tiger’s Neighborhood toys return to Toys ‘R’ Us, where the brand originally launched,” said Kyra Halperin, VP, Consumer Products for 9 Story. “With over 10 years on air, the demand for Daniel Tiger products continues to grow. We look forward to continued collaboration with our valued partners to enhance fans' connections to the brand.”

“We are excited to launch this partnership with Macy’s Toys ‘R’ Us as a perfect destination for Daniel Tiger, creating a storytelling experience where kids, parents, and grandparents can bring these beloved characters home,” said Tracy Warshauer, SVP of Marketing at JAKKS Pacific.

Premiering in 2012, Daniel Tiger’s Neighborhood is now in its sixth season on PBS KIDS. The series is co-produced by Fred Rogers Productions and 9 Story Media Group and animated by 9 Story’s award-winning animation studio, Brown Bag Films. 9 Story Brands holds worldwide licensing rights. The property has 50 licensees on board, including JAKKS Pacific (toys), Simon & Schuster (publishing), Crayola (coloring), Isaac Morris (apparel), Tonies (audio toy), Waloo Products (sporting goods), and more.

 

 

 

Describe your role at Fred Rogers Productions.

I’m the controller which is part of the fantastic accounting and finance team that maintains FRP’s internal financials, as well as our internal and external financial reporting. Our financials include the daily operations of FRP, each show we produce (both past and present), and each program we host.

Tell us about yourself and how your career led you to work in children’s television.

From elementary school through high school, I loved playing the flute and writing, but I wasn’t sure that was the right career path for me. It wasn’t until high school that I had an amazing math teacher and things “clicked.”

I went to college for accounting and had a wonderful internship my senior year that evolved into my first job as a forensic accountant. Our cases ranged from small business owner disputes, to suspected school district embezzlement, and even federal theft where a detective had to be present as we handled financial documents. It was the perfect balance of accounting, report writing, and client interaction, with a dash of high-stakes pressure. I worked there for several years, but after receiving my CPA license the time was right to make a career pivot and move to Pittsburgh where I worked as a financial auditor, mostly for non-profit organizations.

Working with several unique non-profits sparked my interest in the field. I stumbled onto a job posting by FRP and quickly realized it was the perfect opportunity to bring my accounting skills to an organization that shared my love for the arts and supports a greater-good. Six years later that still rings true!

What do you like most about working at Fred Rogers Productions?

Everyone exudes a passion for their craft. It’s inspiring to see not only how hard everyone works, but how much they truly enjoy their work. Plus, seeing FRP’s impact on kids and families across the US and beyond is incredibly rewarding.

What was your favorite TV show when you were growing up?

I was a total 90s PBS kid. My favorites were Zoom, Zoboomafoo, and Dragon Tales. The Big Comfy Couch gets an honorable mention because my sister and I used to watch that together.

What do you like to do when you’re not working?

Every weekend my husband and I try to do something fun with our two-year-old son. That might be a trip to a local bakery, an outing to the pumpkin patch, visiting different parks, or trying a new restaurant (with an escape plan of course – toddlers can get crazy!). Disney World is our guilty pleasure, and we love taking trips to visit the ghosts at Haunted Mansion (my personal favorite) and drink blue milk at Galaxy’s Edge.

 

 

Celebrate the “Mister Rogers Universe” with us in this joyful rendition of "Won't You Be Our Neighbor?” A Sing-Along with Mister Rogers, Daniel Tiger, and Donkey Hodie"! We've brought together characters from our current PBS KIDS series, Daniel Tiger's Neighborhood and Donkey Hodie, to perform Fred Rogers’ iconic theme song. The video launched on Instagram on August 13, 2023 in recognition of the premiere of Donkey Hodie's second season and new episodes of Daniel Tiger's Neighborhood. The unique version of the song features warm, playful moments of Fred Rogers singing the theme, assembled from nine episodes of the classic series. The music team created a new arrangement that highlighted a chorus featuring Daniel Tiger, Donkey Hodie, and pals. The performers were excited to have a chance to sing a tune they knew so well from their own childhoods!

We loved hearing from fans on social media and share in their excitement to see these characters come together.

"What a joy to see these characters and stories continue to unfold and reach new generations!"

"Crying my eyes out right now. The gentleness, kindness, and love he [Fred] lived and taught is unmatched."

"Fred would be very proud."

"I actually teared up from this."

 

 

 

 

 

The production of ODD SQUAD UK, a new format of the original series and an official treaty co-production between Sinking Ship Entertainment and BBC Studios Kids & Family in association with CBBC, PBS KIDS, TVOKids, and SRC, was announced today. Fred Rogers Productions will distribute the series in the U.S. and SSE will take worldwide rights. The original hit multi-Emmy® Award-winning ODD SQUAD series, produced by Sinking Ship Entertainment and Fred Rogers Productions for PBS KIDS and TVOKids, launched in 2014. The brand has since grown to include more than 114 half-hour episodes, a feature film, digital games, two seasons of a digital shorts series, and a podcast as well as multiple publishing and merchandising partnerships as part of its expanding licensing program. Each season of the popular ODD SQUAD series features kid agents who use math to investigate strange occurrences, with episodes infused with comedy and fun.

ODD SQUAD UK, co-produced by BBC Studios Kids & Family and Sinking Ship Entertainment, features a brand-new world of oddness and group of agents with a predominantly British cast filmed exclusively in the UK. The format is a natural evolution of the brand, leveraging the popularity of the original series in the UK and consistently high ratings for CBBC. Twelve half-hour episodes of ODD SQUAD UK are currently in production and set for release in 2024.

“It’s been a pleasure co-producing this series of ODD SQUAD UK with Sinking Ship Entertainment,” said Cecilia Persson, Managing Director of BBC Studios Kids & Family. “It’s already a winning format, and this UK version has brought another sense of quirkiness and fun which has filtered through from script, to set, to screen.”

“We are thrilled to bring new agents and more oddness to our global fanbase,” said Blair Powers, Co-Founder and Partner at SSE. “The format takes what we love from the original series and finds its own voice thanks to the fantastic cast and capable hands of our co-production partners at BBC Studios Kids & Family.”

“We are excited to see how this new format of ODD SQUAD, the series that so many kids and families have loved since it first premiered nearly ten years ago, takes shape with Sinking Ship Entertainment and BBC Studios Kids & Family,” said Ellen Doherty, Chief Creative Officer for Fred Rogers Productions. “ODD SQUAD UK will take young audiences on delightfully ‘odd-some’ adventures, while helping to reinforce key math skills all along the way.”

The original ODD SQUAD, a live-action and CG hybrid series aimed at 4-8-year-old, known for its humor, engaging visual effects, and math-based entertainment was created by Tim McKeon (Helpsters, Adventure Time, Gravity Falls) and Adam Peltzman (Wonder Pets!, Peter Rabbit, Wallykazam!). The series has received a wide range of honors—from 17 Daytime Emmy Awards, including a 2019 win for Outstanding Children’s, Family Viewing Program, to five Parents’ Choice Gold Awards, and a 2019 BAFTA Children’s Award for International Live Action.

ODD SQUAD has been sold in more than 200 countries around the world and is currently available in over 25 languages. With 14 online games, 8 apps available across different territories, as well as the “Odd Squadcast” podcast, and “OddTube” YouTube series, the brand’s digital reach extends to millions of viewers and game players monthly.

 

 

 

Tell us about yourself and your role on Alma’s Way.

I had the incredible honor of bringing "Mateo" to life! My roots trace back to Sunset Park, Brooklyn, where I was raised by two remarkable Puerto Rican parents. My journey has been a tapestry of roles: from serving our nation in the Marines to protecting the people of New York with the MTAPD, to lighting up television and stage, and even lending my voice. Yet, my most cherished roles are that of a dad to my amazing sons, Jaiden and Jonah. 

Do you have a favorite episode and character on Alma’s Way?

"Alma Goes to Puerto Rico" holds a special place in my heart. It's a vibrant journey through Puerto Rico, reminiscent of my first visit to my family's roots. Witnessing Alma embrace the island's beauty, sounds, and culture is an invitation for everyone to experience the richness of Puerto Rican heritage. It's about celebrating diversity and the splendor of our beloved island. 

What inspires you?

My wellspring of inspiration flows from the magic of storytelling. It's the profound connection it forges, touching souls on a deep and emotional level. Whether through acting, music, or artistic expression, I'm fueled by the prospect of lifting others up. Moreover, I'm galvanized by the opportunity to champion diversity and inclusivity in entertainment, striving to craft a more embracing world through my craft. 

What else are you working on these days?

I'm embarking on a thrilling new chapter as I pen my very first memoir. It's a journey into my life's adventures, trials, and triumphs - a tale I can't wait to share with the world.

What was your favorite TV show when you were growing up?

Ah, the '80s were a golden era for TV! I can still feel the excitement of those unforgettable theme songs. Shows like Family Ties, One Day at a Time, The Greatest American Hero, Reading Rainbow, Mister Rogers’ Neighborhood, and The Wonder Years had a profound impact on me. They were more than shows; they were cherished memories. 

What do you like to do when you're not working?

When the spotlight dims, I revel in quality time with my loved ones, cherishing each moment. Music is my soul's language, so I sing my heart out, embracing everything from Latin rhythms to soulful R&B to the magic of Broadway. Staying active and nurturing a healthy lifestyle keeps me invigorated - you might catch me breaking a sweat or savoring outdoor adventures. And, of course, there's no greater joy than immersing myself in a good book or exploring new hobbies. Yet, above all, it's the precious moments with family that truly define the essence of life, echoing Michael J. Fox's wisdom: "Family isn't an important thing, it's everything." 

 

 

 

 

Creator and executive producer, Sonia Manzano, sat down with Los Angeles Times recently to talk about one very special guest star appearance in the new season of Alma's Way. Read more below and check out the full interview here. 

"When “Alma’s Way” returns for a second season on Monday, 6-year-old Alma Rivera (voiced by Summer Rose Castillo) and her younger brother, Junior (Neo Vela), will meet a very special former resident of their Bronx neighborhood — U.S. Supreme Court Justice Sonia Sotomayor.

The series comes from creator and executive producer Sonia Manzano, who played the beloved character Maria on “Sesame Street” for more than 40 years. Like Sotomayor, Manzano grew up in the Bronx and the series is based on her childhood. “We jokingly refer to each other as ‘the other Sonia from the Bronx,’” Manzano says about the Supreme Court justice.

The judge makes an appearance in a special two-part episode that kicks off Season 2. In the first segment, titled “Justice Sonia and Judge Alma,” Alma learns that solving disagreements is a judge’s job. In the second segment, “Justice Sonia and Umpire Alma,” Alma learns how to “call it like I see it” when she fears she has made the wrong call about a kickball game."

 

 

 

Tell us about yourself and how your career led you to work in children’s television. 

I have always loved performing. When I was young, I’d read books out loud to myself in my bedroom, giving different voices to all of the characters as if it was a one-woman show. I’d sing on my backyard swing set. I did a lot of theatre in high school, but the idea of making a living as a performer was not seen as realistic by the people in my life at the time. I became a radio/TV/film major in college, but I also performed in student films, was in an improv troupe, sang in various groups, wrote comic essays, and also took courses in storytelling, creative drama, and children’s theatre. 

I’d always been a fan of “Sesame Street” when I was little but it wasn’t until I watched it between classes in college that I saw the Muppet style of TV puppetry as a way to combine all the things I loved (character acting, singing, improv, writing, storytelling, TV production), and a medium in which I could play many, many different characters of any type without it mattering what I looked like. Once I had this epiphany, I spent most of my time building odd-looking puppets and teaching myself TV puppetry… and took to it immediately. It’s a complicated but incredibly freeing way to perform. 

The thing about TV puppetry of this kind is that most of the programs that use it are in children’s television, but all those children’s theatre, creative drama, and storytelling courses gave me an incredible knowledge base in that area, and they still inform the work I do, even as children’s television continues to evolve. 

Describe your role(s) on Donkey Hodie. 

I have many roles on Donkey Hodie: I play Duck Duck, Harriett Elizabeth Cow, Mama Panda, Doc Skunk, and a few other surprise characters coming up in Season 2… and when I’m on set and my characters aren’t in the scene, I sometimes assist the other puppeteers by manipulating their character’s arms or feet or helping them handle certain props. 

I’ve also written a handful of episodes, including “Growing the Ungrowdenia,” “Panda Hodie,” “Good Dog School,” and “Being Bob Dog.” 

It’s fun to get to do so many different things on the show on any given day. And I really love it when two of my characters are in a scene together. I’ll perform one character the way I usually do—by doing the voice and physical manipulation simultaneously, and then I’ll also perform the voice of the other character while someone else (usually Mel Campbell) puppeteers it, matching the lip-sync to my vocals. It’s a tricky challenge but I always enjoy it. 

I love playing all of these characters, even though each puppet has its own unique challenges in terms of manipulation, but Duck Duck is officially my favorite puppet character that I have ever played in my 30-year career. 

Did you watch Mister Rogers’ Neighborhood growing up? If so, how does it feel to work on Donkey Hodie now? 

I definitely watched Mister Rogers’ Neighborhood, and not just because I grew up in Pittsburgh, PA, where Fred Rogers is our hometown hero. That show was very important to me growing up, and according to my family, I had a crush on Mister Rogers as a toddler. Apparently I would hold my baby bottle up to the TV and “feed” him. Even at an early age, I knew that food is how Italians show love. 

Working on Donkey Hodie is extra special for me because we shoot it in Chicago, which is where my alma mater, Northwestern University, is. It was at Northwestern that I realized I wanted to pursue puppetry as a career, and it was a puppet project I produced with my dorm-mate friends that led me to meeting David Rudman, who recommended me to audition for The Jim Henson Company. 

After years of working on Sesame Street with David and Adam Rudman, I was so lucky to be invited into the Spiffy Pictures universe and get to work on projects like Jack’s Big Music Show and Nature Cat. Spiffy was the first company to let me write for them, and it was my first Donkey Hodie script that got me my Writers Guild card. 

At first I was a little unnerved by the idea of playing a legacy character like Harriett Elizabeth Cow, but when I saw how she was being redesigned with that fabulous hot pink hair, and reimagined as a boldly confident artist and inventor, rather than the prim schoolmarm I grew up watching, I was inspired to honor her past — as well as my Pittsburgh roots — by giving her a Pittsburgh dialect. This was also inspired by rewatching Mister Rogers’ Neighborhood as an adult and being struck by how thick Chef Brockett’s “Yinzer” dialect really was. I have a KDKA “Pittsburgh: Someplace Special” T-shirt from 3 Rivers Retro that I like to wear on days when I perform Harriett. (I recently got another “Pittsburgh: Someplace Special” Bicentennial shirt from Yinzylvania that I’ve worn on set as well.) 

I also show my Northwestern purple pride on set every day. My microphone is mounted on a modified Northwestern ball cap. I happen to stay near the Northwestern campus when we’re in production, and I love taking walks on my old stomping grounds when I can. And even though I honestly didn’t think about Northwestern purple when I first played her, it just felt right to give Mama Panda a big Midwest heart. 

Donkey Hodie is already an incredibly wonderful show to work on because of all the fun we have bringing these characters to life, and especially because of our glorious cast and crew, but having these personal connections to the show makes it truly special. 

Do you have a favorite episode of Donkey Hodie? 

If there’s one thing you need to know about me, it’s that I don’t have one favorite of anything… I tend to have multiple favorites of things, and in terms of Donkey Hodie episodes, I really love “Art Show Today,” “Lavender Lights,” “Swoop-a-rino,” and “Bye Bye, Book.” But there are so many great episodes coming up in Season 2 that are in the running to become my new favorites! 

What do you like to do when you’re not working? 

Most of the things I like to do are directly related to my career in some way, so sometimes it’s hard to tell when I’m not working! But I do enjoy playing the New York Times word games on my phone, relaxing at home in New York City with my husband, Craig Shemin, while we watch mostly classic TV and movies, and taking long walks that usually culminate in some sort of delicious meal or treat (preferably ice cream)! 

 

 

 

Fred Rogers Productions has been awarded a PNC Foundation grant to support Alma’s Way, its newest PBS KIDS series, through PNC Grow Up Great®, the multi-year, bilingual early childhood education initiative that helps children from birth through age 5 develop a passion for learning that lasts a lifetime. The $1.3 million grant from PNC Foundation to Fred Rogers Productions supports the development of Alma’s Way engagement activities as well as ongoing support for “Be My Neighbor Days,” the signature community outreach initiative for Daniel Tiger’s Neighborhood. 

Season 2 of Alma’s Way, created by actor and writer Sonia Manzano, premieres September 18 on PBS KIDS.

“PNC Foundation is a valued supporter of educational programs for young children, and this grant for Alma’s Way will enable us to continue to fulfill our goal to provide enriching content and experiences for children and their families,” said Paul Siefken, president and CEO, Fred Rogers Productions. “We and PNC Foundation share a common goal of meeting the needs of kids where they are, and we look forward to continuing to serve our communities together.”

“When Fred Rogers Productions shared the Alma’s Way concept with us, we knew we wanted to play a role in bringing this important learning opportunity to young children,” said Sally McCrady, chair and president of PNC Foundation. “Investing in early education is a powerful way to create a meaningful difference in the communities we serve. That’s the driving force behind PNC Grow Up Great, which has been making an impact across our footprint for nearly 20 years.”

Alma’s Way focuses on critical thinking, responsible decision making, and self-awareness and features Alma and her friends navigating life’s adventures in the Bronx. Since the series’ premiere in 2021, it has been developed into successful educational digital games, launched a publishing program with Scholastic, and has been nominated for an Emmy® Award for Outstanding Writing for a Preschool Animated Series, among other notable and prestigious honors.

The PNC Foundation grant supports a range of Fred Rogers Productions programming and campaigns, including events that take the series’ educational and pro-social themes directly into local communities across PNC’s footprint for hands-on activities and fun for young children and their families. The grant also affords a variety of educational awareness efforts, such as custom-branded video content that will be aired on linear TV; pre-roll-on PBS KIDS streaming platforms, including the pbskids.org video player and the free PBS KIDS Video app; and recognition on the PBS KIDS YouTube channel.

About PNC Foundation

The PNC Foundation, which receives its principal funding from The PNC Financial Services Group (www.pnc.com), actively supports organizations that provide services for the benefit of communities in which it has a significant presence. The foundation focuses its philanthropic mission on early childhood education and community and economic development, which includes the arts and culture. Through PNC Grow Up Great®, its signature cause that began in 2004, PNC has created a bilingual $500 million, multi-year initiative to help prepare children from birth to age 5 for success in school and life.

For more information, visit http://www.pncgrowupgreat.com.

 

 

 

"Memories from our childhood are an interesting thing. Often we remember a sound, an image or a feeling. The memory embraces us and transports us back to another time.

Can a TV show stir visceral memories like that? When the PBS children’s series “Donkey Hodie” returns for a second season on Aug. 14, it’s going to try. The puppet-based series, which streams on PBS Kids and is broadcast on PBS affiliates, is a joint production of Fred Rogers Productions and Spiffy Pictures, and it follows the charming adventures of Donkey Hodie (played by puppeteer Haley Jenkins) and her best friends, Purple Panda (Frankie Cordero), Bob Dog (David Rudman) and Duck Duck (Stephanie D’Abruzzo). Donkey Hodie lives in the land of Someplace Else and is the granddaughter of the original Donkey Hodie from “Mister Rogers’ Neighborhood,” the groundbreaking children’s series that ran from 1968 to 2001."

Honoring the legacy of Fred Rogers is at the heart of what we do, and we are so excited that Trolley is joining Donkey and her pals in Someplace Else.

Read the entire article from the Los Angeles Times here.

 

 

 

Describe your role at Fred Rogers Productions.

I have the privilege of managing FRP Writers’ Neighborhood, a career development and mentoring program for emerging BIPOC writers. I oversee the daily logistics – the application and selection process, organizing the in-person and virtual workshops, and the implementation of the program. I love helping coach the writers and seeing them grow as a result of going through the fellowship.

Tell us about yourself and how your career led you to work in children’s television.

I’m a native of Pittsburgh and an identical twin. I’ve always loved the arts, culture, and entertainment sector, which led me to study music business/management as an undergraduate and arts, entertainment, and media management in graduate school – I want to run the show instead of being the show. I like helping talented, creative people shine. I’ve worked in digital production in the music industry, managed front of house at various performing arts centers, and ran an arts internship program at an Ivy League college before boomeranging back to my hometown to work at FRP. Children’s media is a new world for me, but I was so excited at the opportunity to expand my knowledge and manage a pilot program that I hope will ultimately make a positive impact on kids and families. Plus, I like launching new initiatives.

What was your favorite TV show when you were growing up? 

Growing up I liked watching TV more than reading. I loved learning life lessons and exploring how other people lived through TV programs. While I enjoyed watching Sesame Street (I had a cousin who made a guest appearance on the show), I also liked watching Spider-Man after school, Saturday morning cartoons, and TGIF shows such as Family Matters, Full House, and Boy Meets World.

What do you like most about working at Fred Rogers Productions?

I like working with smart, kind people. It’s great to work in a collaborative, team-focused environment.

What do you like to do when you’re not working? 

I enjoy hanging out with my twin sister and family. I like listening to music, watching TV, going to the movies, taking long walks and bike rides (when it’s warm outside), and traveling. I’ve been to 32 states but want to check all 50 states off my list. Also, I really want to explore Europe and Australia.

Favorite summertime activity?

I love going to free outdoor concerts and good ice cream.